Lately, Facebook pages have gotten a bad rap. Likers don’t get to see much unless you boost posts or pay for ads. The beauty of a Facebook page is its functionality. You can get your products in the newsfeeds of readers by setting up your store on Facebook via your Facebook Business page.
Recently, I set up a mini store on the Facebook page I use to reach the Facebook readers of my blog. Facebook pages used to be great places to build readership, connect with the people liking and commenting on your posts, and promoting your blog or business with ease…for free.
Like all of us entrepreneurs, we want our businesses to succeed. That involves making money for many of us, and Facebook is not immune to that goal.
Let’s talk about how you can utilize a function of your Facebook page to get your products closer to your reader’s eyes. Facebook is still the top social media network for monthly users. Getting your products on Facebook is important.
Setting Up a Store on Your Facebook Page
This simple tutorial will take you through the steps to set up your store on Facebook, add products to your store, and even create collections of products for easy sharing on your page. That is the prime function of this process: sharing those products for your readers to see…and purchase.
Since those 7 exposures are so critical to a prospective customer making a purchase, let’s get started by setting up a way to increase those exposures on Facebook.
How to Set Up a Store on Facebook
1) Navigate to your Facebook page.
2) Click on “Settings” and then “Edit page” in the list on the left side.
3) Choose the template you want to use. You can scroll through them first to decide.
4) Go to page in the upper left and click on “Shop.”
5) Click “Add Product” and follow the step by step process to load an image of your product and create a description.
To group products into similar collection, follow these steps:
1) Scroll down past the horizontal list of your added products.
2) Click “Add Collection.”
3) Create a Name for your collection. I have “Health and Fitness” and “Essential Oils” on my page, for example.
4) Click “Add Products” and mark the check boxes to include desired products to that collection.
5) Click Save.
6) You can easily click “Share Collection” to share on your page, in groups, or on your personal page to feature your products through your store on Facebook.
Just like that your store is set up!
From this point you can simply share your products one by one on set days, or share collections.
I add not only my personal products, products from Young Living that I recommend, but also any affiliate products that I share frequently on my blog. Setting up your store on Facebook is a great way to take that store landing page and create an online catalog for your readers.
How are you using the functionality of your Facebook page to promote your products with success?